Holding Your Feet to the Fire
Marketing Action Groups

Next Marketing Action Group Starts on July 23, 2008- 

All sessions are recorded so that you won't miss a session, even if you are going on vacation!

If you want to take your marketing to the next level but are stuck in moving forward...

For many self-employed professionals, it's not that you don't know how to market your services. It's just that you don't. You know you should, but something always seems to get in the way. And the dreams of taking your professional service business to new heights never materialize because not enough people know about who you are and what you can offer.

Or perhaps you're doing as much as you can to market your services but you're just not getting the results you think you should be getting. You're looking for ideas, brainstorming, inspiration and feedback to get you on track and keep you there. You need a structure of support that can help with any and every marketing issue you've ever faced.

Going to the Next Level

You know you have great services to offer to your clients. You're intelligent, creative and ambitious. You do a great job when you work with clients. But all of this won't do you much good if you don't get your message out to your potential clients.

If you are interested in taking your business to the next level, I can help you get there.  But you need more than marketing information or a marketing workshop, you need a system and a structure to get you focused and on track with your marketing.

I have created this Marketing Action Group to "hold your feet to the fire" and create an environment of accountability where you take your business by the reins and start to market it actively. If you join this group, this is what you can expect to happen:

1. You'll get very clear on where you are going with your business and what you want to accomplish with your marketing. You'll have a direction you can be passionate about and a way to play the game of marketing that you can win consistently.

2. You'll understand the game of marketing and how it works to attract clients like clockwork to your business. You'll understand the rules of the game and what it takes to win consistently.

3. You'll break through your resistance, fears and hesitation about marketing. You'll actually start to see marketing as a fun and creative business activity that you can do successfully.

4. You'll nail down your marketing message so that it expresses clearly and concisely what it is you provide for your clients. And perhaps for the first time, people will really start to get it. You'll generate interest and attention at a whole new level.

5. You'll know what to do to create marketing materials that educate, inform and build confidence in you and your service. People will feel you are credible and trustworthy.

6. You'll choose the right marketing strategies for your business - strategies that get you in front of qualified prospects, interested in buying your services. You'll establish yourself as an expert, a leader in your field who prospects want to hear from.

7. Finally, you'll develop a comprehensive marketing action plan, a step-by-step roadmap that you'll follow in implementing your marketing strategies to produce consistent marketing results.

How the Marketing Action Group is Different

This program builds on the Action Plan Seven Principles of Marketing. It provides the solid, proven marketing information necessary to develop an effective client attraction strategy. But after you've learned what to do, you need to apply it and fine tune it to get long-term results. And again, you need the support and feedback to keep you going in the right direction.

They key to the effectiveness of a group like this is the structure of support. Other members will give you input on your plans, offer resources, give feedback, and provide encouragement. You won't feel like you're working in a vacuum. And you end up getting ideas and information you would never get if you were not in a group.

The Structure of the Marketing Action Group

This is a 4 month program consisting of 8 sessions total.

The program consists of ninety-minute group coaching sessions. The calls are conducted through a telephone bridge line which you can access from anywhere in the world (we will have participants from all over the country and overseas as well). There will be a maximum of 10 participants in each group for maximum interaction and personal attention.

Each week you'll send in a report, plan or marketing materials you're working on to all the other members of the group. In the sessions you'll get feedback, ideas, resources and support to help you take things to the next level. In addition, you'll get homework and assignments and you'll make a promise for what you'll work on between sessions. In other words, we'll "hold your feet to the fire" to make sure you keep moving forward.

In addition, during the course of the Marketing Action Group you'll have direct access to me via email. You are free to both email me or phone me with questions on anything pertaining to marketing your business.

The Marketing Action Group uses the "7-Step Fast Track Model"

This proven methodology was developed by Robert Middleton of Action Plan Marketing and has been used successful with thousands of self-employed professionals and professional service businesses. I, Jane Tabachnick have  been trained and certified in this methodology. Plus I also bring my 20 years in marketing and entrepreneurship and 5 years in transformation management.

1. Marketing Ball - The Game of Marketing

The first thing you need to understand is how the game of marketing is played - and won. Successful marketing is not a random set of activities; it has an underlying structure and set of rules you must follow to be successful. When you understand the game you can finally start to play it with some confidence.

2. Marketing Mindset - The Inner Game of Marketing

How you think about marketing your business is a big key to success. If you are avoiding marketing, afraid to implement marketing plans or just plain confused about what to do next, you need to change your current marketing mindset to be successful. The good news is that it's easier than you think.

3. Marketing Syntax - The Language of Marketing

Most people don't realize that marketing has a language. If you use the right language, you generate attention and interest. If you use the wrong language, your prospects won't pay attention to you. It's absolutely necessary that all your marketing messages and communications adhere to the language of marketing.

4. Core Marketing Message - The Value of Marketing

Your first important step in marketing is to create a marketing message that speaks to the needs and desires of your clients. When you have such a message, you have created a foundation that will be utilized in all your marketing. A great marketing message tells the prospect what's in it for them to do business with you.

5. Marketing Information - The Currency of Marketing

Once you have the attention and interest of a prospect, the next thing they want is more information. We call marketing information "currency," because it actually buys you attention, time, credibility and trust. Marketing information includes everything from your business card to your web site.

6. Marketing Strategies - The How-To of Marketing

Once you have the foundation of your marketing message and information, it's time to implement some marketing strategies. Strategies include everything from networking to speaking to mailings to publishing. You need to develop and implement the most appropriate and effective marketing strategies for your business.

7. Marketing Action Plans - The Structure of Marketing

Your final marketing step is developing a very detailed marketing action plan or plans. It's not enough to know the strategies you are going to use, you need to map them out like a blueprint with very specific objectives and action steps. Once you have a solid plan, you are well on your way to attracting all the business you need.

The Group Is For You If...

As you can see, this is a powerful, comprehensive program. You should only consider joining if you are ready to break out of your comfort zone and take your business and marketing to a whole new level. You're going to get better results in the group if...

1. You are the owner or partner of a professional service business such as: consulting, coaching, training, design, socially responsible or sustainable business, writing, executive recruiting, financial planning, law, accounting, engineering, or other professional service. You may be a sole proprietor or a member of a professional firm.

Note: Currently the group is not open to: those running primarily online businesses selling products, retail businesses, manufacturers, multi-level marketing or other product-oriented businesses.

2. You want to make a contribution. For you, business isn't just about making money, it's about making a difference. You are committed to doing everything possible to help your clients succeed.

3. Your business is a passion. It's not just something to make some money until something better comes along. You are committed to growing in your profession and you're in it for the long haul.

4. You are action-oriented and a self-starter. If you're waiting around to be discovered or take months to think something through, then this group will only irritate you. We'll ask you to step outside your comfort zone every week to produce unexpected results.

5. You're willing to experiment and be persistent. Even if you're following proven marketing principles and strategies, marketing is a bit of an art. Not everything you try will work. The only real tool you have is trial and error. You need to be able to tolerate uncertainty.

6. You see life and career as an adventure. Business, marketing and life are all games that can be played with a great deal of energy and fun or they can be taken much too seriously. You're going to have much better results if you're playing not only to win but to grow.

About Your Group Leader

Details of the next Marketing Action Group

The Marketing Action Group for the upcoming semester is now open for enrolmnet. It starts later this summer on Wednesday, July 23, 2008.

Day of the week :  Wednesday

Session Time:         8:00 P.M. Eastern,

                               7:00 Central, 6:00 Mountain, 5:00 Pacific

Session Dates:       July 23, August 6, August 20, September 3, Sept 18*,                                      October 1, October 15, October 29.

                             * Sept 18th session is on a Thursday.

Participants:           Limited to 10 - only a few spots left.

All Sessions will be recorded and available for playback.

 

   

     Fee for the Marketing Action Group

  

     The Marketing Action Group is $1,996.00, paid for in 4 installments of $499.

     The first installment is due upon acceptance of your application. Your credit card 

     will then be charged 3 installment payments.

Is the Program Guaranteed?

Yes, with conditions. This program is about you taking positive action to market your services and grow your business. You'll get homework and assignments every session. If you do all the homework, you'll get the kind of results outlined at the top of this page. If you attend the sessions (6 out of 8), do the homework, send in your reports and are still not satisfied, you can ask for a full or partial refund. If you do not attend the sessions and do the homework, the only guarantee is that it will not work for you!

Apply for the Marketing Action Group

Because we have limited space for the upcoming Group and because the groups are not for everyone, I ask those wishing to participate to apply using the form below. Once I get your application, I'll get back to you immediately to let you know if you have been accepted.

When you register, you'll gain access to all the preparation materials for the group. This will be your initial preparation material that you'll work on before the group actually starts later this summer on July 23, 2008.

We are accepting applications for the Summer semester. If you are accepted you will receive an agreement form and asked to pay the initial course fee of $499 to hold your spot.

Yes, I want to apply attend the upcoming Marketing Action Group.