Feel the Fear… Write the Book Anyway

Feel the fear- write the book anyway

Feel the fear do the ________ anyway!

As many of you know, in my world the fill-in-the-blank would be Feel the fear write the book anyway,  but really this is a metaphor for anything in life.

Whether books are on your short list, yours is in works or way out in the distant future or not at all,  there’s a lesson in this for everyone.

We all have things that we fear doing. Some of you may not want to fess up publicly. Your choice.

I know I always fear public speaking until I get going on stage and then I usually start enjoying it. I’m actively seeking to do more public speaking. You may think, why the heck would she do that?

There are two reasons:

  1. You may have heard me say that my favorite quote is “life begins at the edge of your comfort zone” so I’m trying to push myself to do things that are uncomfortable but that I know are going to help me grow as a person and a professional.
  2. I know that doing public speaking will help me get in front of more people who I can help by providing some of my knowledge and expertise and hopefully inspiring them to take action.

I was at a literary conference recently that my city hosted for the first time. I sat in on a panel of successful fiction writers, most of whom I’d never heard of. I was really struck by what Garth Risk Hallberg, one of the panelists told us, when he said that he worked on his book for six years. During the first four, he didn’t even let anyone know he was working on it – not even his closest friends.

Why? Because he was afraid. Afraid that it would just end up in his top-drawer, unread. Afraid no publishing house would pick him up. Afraid no one would read it. Afraid if they read it, that they wouldn’t like it.

Sound familiar? It did to me- like he was broadcasting the little gremlin voice in my head, as well as a thoughts /fears many of my clients expressed to me at one point in their journey to becoming published authors.
[clickToTweet tweet=”“I’ve had a lot of worries in my life, most of which never happened.” Mark Twain” quote=”“I’ve had a lot of worries in my life, most of which never happened.” Mark Twain “]

So in this case author Hallberg’s fears were unfounded. His book was a big success and each and every one of his fears didn’t come to pass.

Feel the fear - write the book

Now your outcomes and my outcomes may not be as spectacular, but you won’t have any wins if you don’t take any chances. If you don’t allow yourself to either ignore those fears, or set them aside to do that thing that you’ve been fearing, nothing great can happen. Period.

Sometimes removing fear can be done by improving your skills in the area where you have fears, practicing to build your confidence, hiring a mentor or sometimes moving past the fear means starting by taking tiny baby steps.

How can I support you in moving past a fear to achieve a dream? Please let me know. You can do so by commenting below or by submitting a request on Facebook

Here’s another fear- doing live video. I publicly committed to doing a FB Live every day in May to help me push past that fear!! I’d love your support on it, so stop by and join me, please!

To your success!

Don’t Call Yourself An Expert

Don’t call yourself an expert, even though I know you want to be seen as one.  Saying I’m an Expert doesn’t always feel right – whether you have impostor syndrome and don’t think you are worthy of that title [even though you most probably do deserve to be called an Expert], or you fear being seen as being boastful.

The real reason calling yourself an expert doesn’t work, is because we live in a review or reputation economy. People don’t trust what you say about you. Sorry, that is the truth.

Here is what they do trust, according to Neilsen’s Trust in Advertising survey:

  1. Recommendations from friends and family
  2. Online reviews, recommendations and social proof [high number of likes, huge twitter following…]
  3. The media

Not mentioned in the survey, but they also trust:  Authors

Don’t Try this Trick at Home

i am the greatest

Muhammad Ali called  himself The Greatest, before he even believed he was.

It worked for him, but for 99.999999% of us, we would raise some eyebrows and be thought of as many things BUT the greatest.

To communicate that you are an expert to your network –  prospects, partners, social media, clients, and even your mom….

Don’t Call Yourself An Expert – Do this:

Display reviews, recommendations, media mentions and testimonials prominently on your website, in your social profiles, in your bio… [More about how to do this effectively in an upcoming post]

Let others do the talking for you. It’s much more effective and believable. And it doesn’t feel braggy or insincere as it does when you call yourself an expert.

Here is what this could look like in person. When asked, “What do you do?”  You could respond with something a client has said about you. I might respond as follows:

“My clients call me the ‘Make it Happen Maven’ – I help them get more visibility and authority positioning, and help them become bestselling published authors.”

Not only is it a lot more authentic and in tune with our review economy, it’s a lot more intriguing than saying, “I am an authority marketing and book publishing expert.”

Now, what do you do? Please comment below and let me know!

 

blue-02 Related Post: 5 Ways to Promote Yourself That Don’t Feel Icky

Inspiration From Successful Entrepreneurs

William on stage
I’m still inspired a week later……..and can’t wait to share with you some truly great things…  A week ago I was attending the Entrepreneur Magazine 360 Conference here in New York City, getting inspiration from successful entrepreneurs.

 

It was a very energizing day hearing from a variety of entrepreneurs ranging from:
Will.i.am of the Black Eyed Peas to Daniel Lubetsky founder of Kind Bars, Olympic Skier/NFL player/Philanthropist/Entrepreneur Jeremy Bloom, to Reddit founder Alexis Ohanion.

I was inspired, impressed, validated and educated-  I still am, here are some of the highlights and takeaways from the event:

 Are you a Visionary or an Operator?

 success_what it really looks like

Les McKeon gave a great presentation on the journey a business goes through. He demonstrated why:

“You are either a Visionary or an Operator – you can’t be both.”

Will.i.am was intelligent, innovative, inspired, visionary, awesome…. He hardly spoke about music, and spoke more about his company  i.am+  which is going to compete directly with Apple with its wearable tech.

[clickToTweet tweet=”Entrepreneurial ideas come frm fusion = Mixing + inspiration + needs + community.@iamwill ” quote=”Entrepreneurial ideas come from fusion = Mixing + melding inspiration + needs + community.”]

In 2015, everything is going to be wearable and functional. Maybe a jacket instead of a phone.

<<< >>>>

Sometimes you miss major success by 1 Inch

Jeremy Bloom- Olympic skier, NFL football player, philanthropist and entrepreneurs founder of a 100 million dollar company, had a 22 second shot at making Olympic Gold… yet missed by 1 inch. It’s what he did after missing that was so inspiring!

You may have heard the expression Fail Fast. Jeremy gave himself 48 hours to have a pity party. To replay in his mind all the things he could have/should have done differently and then he moved on with his life.

<<< >>>>

Daniel Lubetsky, founder of Kind bars, proves you can be successful and be kind [pun intended]

When you move from a skeptic to an evangelist, nobody can stop you. 

There were so many wonderful ideas, inspirations and insights! I hope these examples have inspired you as well.

One more thing… all these entrepreneurs have one major accomplishment in common. Can you guess what it is?  Please place your guess in the comments below. The first person to post the answer wins a special prize!

Whenever you have the opportunity to be around and get inspiration from successful entrepreneurs, grab it. As Daniel Lubetsky said, “Entrepreneurs are probably the most fun at a party.”

What all the entrepreneurs who spoke at the Entrepreneur 360 Conference  have in common is that they are all authors.

 To your publicity success!

2 Steps to Becoming a Media Darling

Media DarlingToday I want to share with you how to be a Media Darling – A celebrity who is especially popular and who receives frequent and very favorable attention in the news media. It’s easier than you think! Done right, it can have the media seeking you out on a regular basis!

There are two keys to being a Media Darling. Mindset is the first aspect.

Be a go giver and help other people get what they want [journalists] so that you can then get what you want [publicity]

Give journalists what they need. A great story, all the information in a neat package they can just cut and paste from, as well as showing them support and love on their work – not just the stories that feature you.

A recent study by MuckRack revealed:

  •  76% of journalists feel more pressure now to think about their story’s potential to get shared on social platforms (which can be measured with our Who Shared My Link tool).
  •  75% of journalists use Twitter to build their own brand. (And 86% of them check Twitter several times per day.)
  •  82% of journalists said incorporating an image is the #1 important ingredient for content share ability.

So more than ever before, Journalists feel more pressure to get their stories shared. You can show them the love by Retweeting, liking, commenting on and sharing their stories.

This works because it helps the journalist get social proof and positive feedback on their work. It also helps put you on their radar. When they see your comments, likes and re tweets, they view you as a friend, an ally, and a familiar name. When you go pitch them, they recognize your name, associate it with your support and social love, and will give your pitch more attention than other pitches they get. In other words, they are predisposed to want to like your pitch!

Now the Second Part are your media assets. The tools journalists expect you to have. These are an online media room and a press kit.

87% of journalists surveyed in the Tek Newsroom survey 2014, expect companies of all sizes to have an online newsroom.

An online newsroom and media or press kit are great because they make it easier for journalists to write about you. It may be 3 am… they are on a deadline… They are looking for information they can grab to complete their article. They don’t have the time to call you, trade messages and finally get to speak to you. Your newsroom gives them everything they need to write about you – 24/7, even if you are playing golf or sleeping. Its a win-win. They get their story. You get media coverage. Sweet.

The newsroom is also a place to showcase your media coverage. Over time, you will build up an impressive list of media mentions and self-generated news. Your prospects, clients and partners will also use it to learn more about you. The newsroom gives you additional expert status and credibility – as media mentions are perceived like endorsements from the media or a 5 star review on Yelp. Additionally, while your competition may have media coverage, chances are they aren’t showcasing it. If you don’t let people know about it, its like it doesn’t even exist…… If a tree falls in the forest….

Your newsroom can simply be a page on your website that you add content to regularly.

No newsroom would be complete without a press kit. This is a downloadable folder of information about you and your company. It can simply be a PDF containing key information about your company, as well as a high-resolution headshot and high-resolution book cover or product shot [as appropriate].

As many of you know, my passion is creating DIY [do it yourself ] tools that make it easier to do your own marketing and promotion.

One of these tools is my Magnetic Media Kits for Authors.  They come with the standard Jane design – elegant, simple, and no technical skills are required.

Related Content:

 10 Things The Media Wishes You Knew – Before You Pitch Them

Is It O.K. to Curse In Your Marketing?

swearing-294391_1280

Do you think about how you come across?

I know I do. I tend to lean towards being polite and professional – call it a bit old fashioned, but that is how I was raised. I have a humorous side that I am trying to let you see more of….. and in real life, I curse sometimes. But you haven’t seen cursing in my marketing.
How would you think of me if I cursed in my marketing? Would it offend you? Would you quickly unsubscribe?

Allow me to digress for a moment. Last week I attended the Entrepreneur Conference – Winning Strategies for Business with a keynote by branding expert Erika Napolitano.

A few of the things Erika said, which I loved, were “Never Apologize for Who You Are”  and “I refuse to turn down my ambition because someone else is uncomfortable with the volume.”

Erika elaborated on how being yourself, even it if offends someone, brings you closer to your ideal customers; those who ‘get’ you and love you for exactly who you are.

Who doesn’t want to work with raving fans?  Who needs customers who have you walking on egg shells? This really resonates with me, as it’s something I have been conscious of and striving for myself.

During the panel discussion Erika Napolitano, Chris Penn and Laura Fitton offered a lot of smart business insights and tips. There was also some cursing. Did I mind it? No.

It did get me wondering though. Was it necessary? We spent the drive home from the event talking about authenticity in marketing, how much of yourself you should reveal, and whether cursing is professional or even necessary.

I did get the sense that I was seeing Erika, Chris and Laura themselves – not a ‘manufactured for public’ version of themselves. I felt their authenticity, and that they were there with no holds barred and no information held back. It endeared me to them and also added a trust factor.

So cursing may not be for you. I don’t plan to start cursing in my marketing any time soon, however, I am striving to be more fully ME in my communication with you, as if you were sitting in front of me and we are having a conversation.

It’s not that I haven’t been authentic with you, I have. I think my own position about whether to curse in your marketing comes from having a notion that marketing is marketing, and my life is my life, and n’er the twain shall meet.

But life, and marketing aren’t like that. Have you noticed? There are lessons that each can learn from the other… and all business and none of me, doesn’t make it relatable. We want to work with people, and we want to have that “know, like and trust” feeling before deciding to do business with them.

So, feeling empowered about being myself, I was surprised to get a long email from someone who attended my webinar on Wednesday, telling me how I offended her.

I have to say, my initial response was good! I am being more of the Me I want to be in business.

Don’t get me wrong – my goal is not to make people feel uncomfortable or to be offensive just for the sake of being offensive. That would be professional suicide right?

What I had done was to be authentically me on the webinar. I had provoked such a strong reaction that this attendee felt compelled to let me know. This is why it’s a great thing on a few levels:

~  that they shared their feedback – I am sure they feel better, and I value the time they took as well as the information they shared

~  we both now know that we aren’t a fit to work together – that frees us both up to move onto prospects or service providers who are a better fit for each of us

By sorting out those who don’t get you, or are offended, you make room for those who do ‘get you’ and like your style. If you are busy worrying, there won’t be enough business left – you are going down the wrong rabbit hole. There is plenty of business around, made up solely of your raving fans.

To be authentic, I know I don’t need to curse, and neither do you. What you do need to do, for more engagement and deeper client relationships, is be yourself.

As Oscar Wilde said, Be Yourself – Everyone Else is taken.

It’s the best positioning you can have in your business and in your publicity!

How can you be more authentic in your own business and create more know, like and trust with your audience? I’d love to hear your feedback on this.

Related Content: 

Why Your Brand Needs Both PR and Content Strategy

An Introvert Moment with Audrey Hepburn

audrey

I just wanted to share with you the most surreal and amusing experience I had the other night, as I think you will appreciate this.

My daughter, a college student, went apple picking and was dropped off at our house to deliver my favorite McCouns – a local variety you only get for a short period in early fall. Yum!

After driving Mel back to her apartment at college the other night, I decided to go through a few local towns before getting on the turnpike to drive home.

As I was driving down the main street of this small New Jersey town, projected on the wall of a building was the image to the left.

Whoa. I did a double take. Was that Audrey Hepburn I was seeing?  Good thing there were no other cars around, as my attention was drawn to her, trying to make sense of what I was seeing.

You see, what makes this moment even more special and delicious, is that as I was researching material for PR for Introverts, I had just read the following:

“I’m an introvert. Playing the extroverted girl was the hardest thing I ever did”, Audrey Hepburn was quoted as saying in regard to her role in Breakfast at Tiffany’s, which she referred to as her biggest challenge.

And yet Hepburn nailed that role and countless other ones, including serving as a UNICEF Goodwill Ambassador who-though an introvert-tirelessly spoke out for those underprivileged children who couldn’t speak for themselves.

So Audrey had been on my mind recently. Turns out , Highland Park NJ was thinking of her as well.  It was outdoor cinema night there and they were showing the movie Charade, in which Hepburn starred alongside Cary Grant.

Coincidence, synchronicity? An introvert moment?However you look at it, it’s a moment I’ll always remember and enjoy. So much so I had to share it.

If Audrey Hepburn can go “feel the fear and do it anyway”, so my friends, can you!

To your publicity success!

Jane