Public Relations Archives | Jane Tabachnick & Co

Before You Pitch The Media- 10 Things the Media Wishes You Knew

Whether you are a PR professional or an entrepreneur, it can seem like a daunting task to pitch the media. It can feel like you’re sending your pitch out into the great unknown, possibly never to be seen or heard from again.

It takes courage and a belief in yourself and your idea to pitch the media as well as some tenacity since the likelihood is that you won’t hear any feedback or get any response to the majority of your pitches unless they land right or interest the media. In fact, according to a Propel survey via Spin Sucks:

“Journalists respond to roughly 3.27% of the pitches they receive. This means that, on average, it takes about 31 media pitches to journalists to get a response to any one of the pitches you send. [Aug. 2021]

When you factor in the number of pitches the average journalist receives, there is a lot of competition for that 3%. To increase your chances of success, we asked the media what they wish PR professionals and anyone knew before pitching the media.

Before you pitch the media – 10 things the media wishes you knew

1. Less media, but more PR

Newsrooms have been shrinking. There is more work with less staff to do it. Between 2008 and 2020, there has been a 26% decline in newsroom staff .

Because of this, not only are there fewer journalists, but their roles have expanded. At some outlets, they now have to do their own editing, whereas in the past, there was someone on staff to edit their stories.

2. Why they won’t get back to you or give you feedback on a pitch

According to Muckrack’s State of PR 2021, 59% of respondents stated their biggest challenge is getting a response to {their] pitches. Staff journalists are busier than ever, so responding to pitches just doesn’t make it to their overflowing to-do lists. For freelance media, time is money, and they prioritize writing and continually seeking new work opportunities.

3. Why the media may not tell you when a story goes live

See points one and two. As stated in points one and two, the media is short-staffed and extremely busy, and as much as they would like to, they may not let you know when a story goes live. Their editor may not tell them when the story goes live.

A simple solution to this, to make sure you get notified when a story or podcast goes live and you are mentioned in the media is to set up Google Alerts and Talkwalker Alerts. Watch my set up tips here

4. Journalists prefer pitches via email

Most media professionals don’t like to be pitched in DMs unless they specifically state so. Many are active on social media and it can be a great place to network and build relationships with them. The majority of those we spoke to, do not like or want pitches in their DMs. Many told us that they feel it is an invasion of their personal social media accounts. They prefer email as it is easier to read, sort, and search pitches in their inbox.

channels journalists prefer — Source: Muckrack survey: The State of Journalism 2021

5. Freelance media need to market themselves

Journalists, and especially freelancers, need to market themselves to bring more work in. You can help them be more visible by liking, commenting, and sharing their work. Bonus points for tagging them with their social handle when you share or post their content.

6. Related media supports your story

When you have related images or video to enhance a story, please share it with the media as long as you are the creator or have secured or gotten authorization to use the media. This helps us craft a better story and makes our work easier as we don’t have to go source images or video. Do not send media that you don’t have explicit rights to use/or for the media to use.

7. Don’t ask for a link to your website

If the media can put one in the story, they will. It is the publication, and not the journalist, that sets the link policy for content. Asking is not going to change that. They are not going to make an exception for you, so please don’t put the journalist in an uncomfortable position by asking.

8. Don’t ask the media to update an article to include you

If it’s already published, there is no updating a story. Find another angle to pitch or pitch it in time for next year’s roundup list. Do let the media know if something is factually incorrect in a story, as that is something they will want to update immediately.

9. Unsolicited packages are unwelcome

More media professionals than ever are working from home and don’t like unsolicited and unexpected packages. They can cause some concern for the recipient who doesn’t know what a package is or if it is safe to open. They may not have room to review and store unsolicited books or products. They may not be expecting a package, and it can get lost. You’ll save money and energy, maintain a good working relationship, and get a much better response if you only send samples to the media who have expressly given you permission to do so.

10. Respect the media’s privacy

While more journalists and freelancers work from home, it is important to respect their privacy and safety. Even if you can locate their private contact information online, please don’t use their professional contact info such as home phone or cell phone to pitch the media, unless the media professional specifically gives you their personal information.

Thanks to:

Joni Sweet, a freelance writer and editor who focuses on travel, health, and wellness. Her work has been published by Lonely Planet, SELF, Forbes, Health, National Geographic, Thrillist, Prevention, Greatist, and dozens of other publications. You can learn more about her at www.jonimsweet.com

Candice Sabatini, Editor in Chief BeautyNewsNYC and Content Creator

► Related Content: 7 Must Haves For a Successful HARO Pitch

Why You Need To Keep Positioning Yourself As An Expert

The Case For Why You Need to Keep Positioning Yourself as an Expert.

This is the second time in my life it’s happened. A stranger asked for my autograph as I stood on the street. I was positioning myself as an expert without even realizing I was doing it.

I’m not a celebrity or a known personality. So why did these passers-by ask for my autograph?

I was a perfect September day and the passers-by were just following their instinct and conditioning.

You see, I was with my client Marya who was about to be featured on NBC to talk about her new book Career X, that we had recently published for her. We thought it would be fun to hire a video crew to document our experience leading up to being on NBC, and both she and I could use the video in our marketing.

So, the passers-by didn’t recognize us or mistake us for celebrities. They just assumed that we were celebrities based on our positioning -the video crew following us signaled to them and made them believe without a doubt that we were celebrities and they were just too bashful to even ask who we were.

They were attracted to us as celebrities – whoever we were.

So why am I telling you this?

As an entrepreneur or author, you should always be positioning yourself as the expert so that you stand out in your niche. It helps do the following:

Solidifies your expert positioning
Presells prospects on working with you
Creates an enhanced desire to work with you
It sets the expectation that as an expert, they can expect to pay premium pricing to work with you

Even if you are higher priced than your competitors or the highest price in your market, positioning yourself as an expert reduces price resistance and negotiation.

Take a lesson on expert positioning from celebrities like Richard Branson

Here is another example of expert positioning from a true, internationally recognized celebrity – Richard Branson – one of my business heroes.

Doing lead generation on LinkedIn, I noticed something in conversations with my new connections. Following some back-and-forth messages and a few phone conversations, if I believe that a connection might be a fit for my services, I will ask if they’ve ever thought of writing a book. On numerous occasions, I have gotten a sharp response back saying, “I’m already an author.” In one instance, the response was “I’ve written ten books and they are translated in multiple languages.”

I’m human and sometimes I make mistakes, so feeling I had possibly goofed and missed it on their LinkedIn profile when I initially reviewed it, I went back and checked. Nowhere on their LinkedIn profile is there a mention of their book. This always surprises me. For most people, writing a book is something that they’re immensely proud of. It’s a big achievement. And it’s a great expert position piece. So why isn’t it on their profile?

Branson and Gary V recognize the importance of positioning, continually. They both showcase their books in their profile graphic and title description.

Richard Branson takes his positioning even further by including endorsements for his book from other recognizable names – Sheryl Sandberg and Bill Gates. He shows that positioning is an ongoing process, even after you reach celebrity status.

Dan Kennedy, legendary marketer and author stated it well when he said:

“The simple truth is, if you aren’t deliberately, systematically, methodically – or rapidly and dramatically – establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fuelling the entire economy around you and neglecting development of a measurably valuable asset.”

Want help with your celebrity positioning? Schedule a complimentary strategy session here

Ready to add Author to your resume and positioning? Join us for the 8 Week Book Coaching Program

authenticity authority book marketing celebrity book endorsements expert positioning Marketing Strategy PR Strategy public relations

Media Mentions- How 3 Words Close More Sales

The power in your media mentions is that they can help drive sales. Even today, they create impact and influence, despite the media and their credibility being questioned during this past year.

When was the last time you bought a new computer, stereo or other electronics without asking for recommendations from friends and family or checking online reviews? Will you book a restaurant without checking what other diners had to say? Most likely not.

It’s no different for your business. We’re in what has been called the Reputation Economy and the Trust Economy; it could be called the Review Economy. The bottom line is that what the customer cares about is not what you say about you, it’s what ‘they’ say about you.

Leverage Your Media Mentions

As consumers’ trust in advertising has declined, trust in recommendations from friends and family, online sites, and the media, have increasing value, in that order of importance according to a Neilsen study.

People like to do business with those that they Know, Like and Trust. Recommendations can help form the basis of that trust. It’s one of the reasons Linkedin offers recommendations and endorsements on your profile – to add a trust factor – the kind of credibility that only an independent third party can bestow. These recommendations can also inspire sufficient trust between strangers that makes them comfortable handing money over to other strangers across the internet; it’s the driving force and what has been responsible for the success of sites like eBay and more recently Airbnb.

Seth Godin recently wrote about this on his blog:

“The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don’t lead to permission and trust. The privilege of connection. Everything else is slippery.”

For most businesses, trust can take time to build and maintain. It is often multiple touch points over time that increase know, like and trust until a prospect feels comfortable enough that they are ready to do business with you.

The process can be shortened when two factors are in place simultaneously: trust and authority.

[click_to_tweet tweet=”Authority is the power to influence others, especially because of one’s commanding manner or one’s recognized knowledge about something – lexico @janetabachnick” quote=”Authority is the power to influence others, especially because of one’s commanding manner or one’s recognized knowledge about something “]

The Impact of Being in the Media

The best way to accomplish this accelerated process is by leveraging the media. Done right, you can have instant trust and authority, which can immediately transform cold prospects into warm, pre-sold ones; this in turn closes sales more quickly. Here’s why:

Trust

Coming in a third on the Neilsen study on consumer trust, behind recommendations from friends and family, and online reviews, is the media. Being mentioned or featured in the media is perceived like an endorsement from them, the equivalent of a 5 star review, even though it technically isn’t. People trust the media and that trust is transferred to you and your business.

Instant Credibility

The media are trusted in part because they research and vet their sources. Once you’ve been mentioned in the media, you are instantly credible.

Third Party Credibility

The media mentioning you or singing your praises bestows third party credibility. Remember, consumers care more about ‘what they say about you’ than what you say about you.

Authority Status

Now that you have been featured in the media, you are seen as an authority in your field or niche. Given that they chose you, and they didn’t feature your competitor, you are seen as a top expert.

Celebrity Status

Being in the media immediately elevates your status to that of an instant expert and celebrity. Our culture is obsessed with celebrity and fame; people want to be associated with celebrities. This bodes well for businesses because when you are featured in the media you attain a form of celebrity status. This will cause people to seek you out and want to work with you.

The Three Words That Close More Sales

As Seen In are the three words that close more sales. By showcasing your media mentions, you are able to harness all the points outlined above: trust, authority status, celebrity status, instant credibility and third party credibility at once, invoked simply by using those 3 words.

Ok, it’s not just those three words. They need to be accompanied by the names or logos of the media outlets where you have gotten press or been cited.

For our purposes, the media can be defined as any newspaper or magazine, radio and TV, as well as high profile portals, blogs and social media, online or tablet magazines, podcasts or online influencers.

To get the biggest impact and instant trust, you need to use the graphic media logos, not just the names of their outlets.

Using instantly recognizable media logos on your webpage, in social profiles and in your marketing capitalizes on our current visual marketing preference and sends important information to your prospect or site visitor, rapidly and on multiple levels.

“When it comes to marketing your business, pictures speak volumes. Not only do they make a bigger impact, but also they do it in a shorter amount of time. The brain processes visual content 60,000 times faster than text. Add that to the fact that 93% of all human communication is nonverbal and it becomes clear that a visual online presence is critical.” Source: Rebekah Radice Social Media Examiner

In fact, according to Neoman – “It only takes us 150 milliseconds for a symbol to be processed, and 100 milliseconds to attach a meaning to it.”

With a 2-7 second window of opportunity to grab someone’s attention when they land on your site or online profile, one of the best ways to garner their interest is with visual content. Use visual content that has a built-in trust factor and you have presold your visitor on working with you. That is why, As Seen in, accompanied by media logos, are the three words that close more sales, more quickly.

Think of it like creating a Trust Trigger- inspiring trust, elevating you to expert status and offering the equivalent of a 5-star review simultaneously. It’s the reason these media mentions, when showcased with the three words ‘as seen on’, are able to quickly or instantly turn cold prospects into warm ones. They may even close the sale for you.

A version of this article was first published on Linkedin

Media Mentions sales trust

Why Your Brand Needs Both PR and Content Strategy

You’ve heard the expression ‘don’t put all your eggs in one basket.’ It is true for your communications, which should include both PR and content strategy.

An ideal communication strategy strives to incorporate all channels to get the attention of stakeholders. This includes using the following types of media: Paid, Earned, Shared, and Owned or the PESO Method.

PR and content strategy both serve unique and useful purposes for you, work well together, and as a result create greater Roi. Here is how:

PR is Earned media and Content Marketing is Owned Media.

Your content strategy can consist of your website, blog posts, articles, and social media. It gives you a chance to communicate with your audience and share ideas and topics that matter to them. It is also a chance to educate and inform about your brand.

Using the right keywords in your content can help your ideal prospects find you, based on topics, solutions, and products they are already searching for. Your owned media is a key component of your communication strategy as you get to tell your story and craft your communication and messaging your way. You have full control over your content.

Your owned media gives you a chance to communicate directly with your audience, exactly as you choose to, as often as you choose to.

Publicity is referred to as earned media, as it is something that you have to work to garner. With PR, while you have less control over your messaging – the media has the final say on what they write, it is the most desirable form of communication. Getting mentioned or featured in the media gives you free visibility in front of an audience outside your own.

Being written about in the media gives the reader, viewer or listener the impression your brand is endorsed by the media [though technically it is not]. You get a positive boost to your brand by being associated with the media outlet. Think of it as a 5-star review on Yelp or another online platform.

Unlike your owned media, you don’t get to decide when, where, or how often you get publicity. What you can do is be strategic in the media outlets you target and have a consistent media outreach plan.

How Your PR and Content Strategy Work Well Together:

Your owned and earned media complement and lift each other. Consumers are suspicious and less trusting of what you say about your brand, products, and services. They do trust the media. Publicity provides third party credibility to your brand. It also provides authority positioning; someone else, the media, citing you as an expert or talking about your product.

Your earned media makes for great content. You amplify the value of the publicity you get when you share it with your audience.

The benefits of having both owned and earned media are that they [can] help you get more publicity. When a journalist googles you to see if you are a credible source, they will see the content you have put out, as well as any media coverage you have gotten. Together they paint a stronger picture and make you more attractive to the media as a credible source.

For prospects who discover your brand after reading about it in the media, the content you have created will help them learn more about your brand and will be taken more seriously. Your credibility has already been established for them by the media.

Communications Content Marketing Content Strategy PESO PR Strategy public relations Publicity

Are You The Best-Kept Secret in Your Niche ?

Being the best-kept secret in your market is a disservice to you, your clients and the world. Most brands, like my clients, LOVE what they do. They also create great impact in the lives and businesses of those that they work with.

This inspires me and makes me proud.

It also makes me mad…

What? It makes you mad Jane?

I know this applies to some of your companies, my dear, talented readers….

The problem is…..

You may still the best-kept secret…

So… the best-kept secret I want you to meet is YOUR COMPANY! You have a gift, you have a message that needs to be heard. Your brand can make a difference in peoples’ lives, health, wealth…. And so your not being seen enough – that makes me mad – how can your brand share it’s gifts, services and products if the right people don’t know about you?

I want to help you so that more people know about you and what you can offer. Simple mindset shifts, as well as learning more about simple publicity you can do for your business can be both fun and profitable. Often the solution is simpler than you think!

So I have a question – what stops you? Why isn’t your company getting the word out, getting more visibility and reaching more people who want and need you and what you offer?

I have a sneaky suspicion…. As well as how to fix it… and I’ll share with you in an upcoming post. I am also going to be talking about this on Facebook, so please follow me there and like my page so you get notified when I add content or go Live. I’ve also created a new program to help you Magnify Your Message.

Of course, I love to hear from you… Please comment below.

authenticity best-kept secret introvert PR PR Strategy public relations

PR vs. Public Relations

In this Flash Briefing – I explain the difference between Public Relations and Publicity.

5 Ways to Amplify the PR Value of Your Guest Podcast Appearance

Podcasting continues to increase in popularity and there is significant PR value for podcast guests. 75% of the US population is familiar with the term “podcasting,” according to Infinite Dial 2020, up from 70% in 2019. Podcast guest interviews are increasingly seen as a required component of a promotional strategy, and there are ways to amplify the PR value for podcast guests.

This year, First Lady Michelle Obama just launched her own podcast, and top podcaster Joe Rogan signed a record breaking, exclusive deal with Spotify for a reported $100 million.

According to The New York Times, Rogan and his podcast, “The Joe Rogan Experience” became an “unlikely political influencer” in the 2020 presidential election after presidential candidates Andrew Yang and Tulsi Gabbard both saw measurable surges in both popularity and fundraising following guest appearances on the show in 2019.

As a form of earned media, podcasts are ideal PR because their main format consists of a host conducting interviews with guest experts. Whether you are a brand with a new product, an author publishing a book, an expert looking for more visibility or a person with a unique story to tell, being interviewed on a podcast puts you in the spotlight and provides you with a lot of free exposure to a new audience.

The rise of leveraging guest appearances as a PR tactic offers big visibility and positive brand association, but it has also created stiff competition for interview slots on top shows. PR firms now offer podcast appearances as part of their service offerings. This trend has also created a whole new category of service providers and booking agencies.

[click_to_tweet tweet=”Many interviewees don’t take full advantage of the PR value for podcast guests, and there are a lot of opportunities to get PR mileage out of being a guest on a podcast’ @JaneTabachnick” quote=”Many interviewees don’t take full advantage of the PR value for podcast guests, and there are a lot of opportunities to get PR mileage out of being a guest on a podcast.” theme=”style3″]

Many interviewees don’t take full advantage of the PR value for podcast guests, and there are a lot of opportunities to get PR mileage out of being a guest on a podcast.

Here are the top 5 things to amplify the PR value for podcast guests:

1. Promote the show

Promoting the show you are guesting on is a good way to enhance your visibility with a podcast’s audience along with your own connections and followers. Your positive brand association with the show, along with your role as the featured guest expert, are powerful earned media wins.

Promoting the show is also a way to help the host get more visibility for their efforts. Don’t just market your interview right after it airs—also add it to your content calendar or scheduler to promote it again in the future. This increases the PR value for podcast guests as well as their show hosts.

2. Use hashtags

By using hashtags that are relevant to the podcast topic, you help people interested in the general topic find the episode you are featured on, and associate yourself with the larger subject matter. It will also show up in searches for those hashtags, increasing the visibility of you and the show. A podcast may have its own dedicated hashtag, which you will want to use in addition to topic-related hashtags.

3. Engage with the host on social media

Shout out the host by adding social handles to your social promotion. This is a great opportunity to publicly thank them for having you on as a guest. It also associates you with their brand. It is another way to get you and your episode more visibility in front of their audience, as well as allowing it to be found via search, so it can reach even more people.

4. Repurpose the content

Making a guest appearance on a podcast provides a lot of content that can be repurposed into different lengths and formats, extending your PR value even further. Interview soundbites make great social media graphics and posts, while interview transcripts can be turned into blog posts or other written content. A short audio clip can be turned into an Audiogram– those animated soundwaves you may have seen pop-up in your social media feed recently.

5. Add it to your media kit

Treat your podcast interview like other media hits and add it to your media room and media kit. This adds fresh PR to your clippings, and shows that you can shine in multiple interview formats.

The value of one podcast interview can pay dividends for years to come. To get the most value, continue to share the episode and its repurposed versions on a regular basis. Unless your interview is focused on a topic that is specific to a time period and can become dated, there is no expiration date or shelf life on promoting your podcast interviews.

> This article first appeared on MuckRack Blog

amplify your PR postcast guest tips for podcast guests

What is a Podcast Audiogram?

A podcast Audiogram is an audio wave animation. A short animated movie of an audio file. It can be a great way to share a podcast interview or audio clip or sound bite on social media, your website or Youtube.

Think of it as a way to turn .mp3 and .wav audio files into movie files. As a result, listeners are more engaged thanks to the animated sound wave of the audiogram.

Audiograms can include:

Images
Video
Sound waves
Captions

Here is a podcast audiogram we created for our 2020 PR & Marketing Predictions:

Audiograms can really boost engagement on social media.

The results of a study conducted by Headliner found that when they shared a static image with a link to a podcast, and an audiogram for the same show on Facebook, the audiogram generated 5X the results and traffic. The static image generated 118 clicks and the audiogram generated 660.

Three popular tools for creating audiograms are:

Headliner – https://www.headliner.app/

Wavve – https://wavve.co/

Descript – http://www.descript.com

audiogram podcast Publicity resource tool

How Chrome Extensions Can Boost Your PR Campaigns and Productivity

Chrome extensions help you trick out your browser to customize your computer, in turn making you more productive. Here are the top Chrome Extensions that help my PR efforts – and can help entrepreneurs or anyone in any industry or niche be more productive.

What’s an Extension you ask?

“Extensions are small software programs that customize the browsing experience. They enable users to tailor Chrome* functionality and behavior to individual needs or preferences. They are built on web technologies such as HTML, JavaScript, and CSS.

An extension must fulfill a single purpose that is narrowly defined and easy to understand. A single extension can include multiple components and a range of functionality, as long as everything contributes towards a common purpose.” Source – Chrome
* Extensions exist for other browsers as well

Here are my top Chrome extensions for PR Campaigns and Boosting Productivity

Alexa Traffic Rank – Lets you see the global Rank and the US rank for any website -free
Use: I use it to evaluate both media list building for PR campaigns and guest posting opportunities. Does a site get enough traffic to warrant pitching them or submitting a guest post there?

Grammarly – writing editing software – free and paid versions.
Use: It will check spelling and grammar and will make suggestions for better words, will score your content’s reading level, let you know if you are using too many colloquialisms, etc. A must before launching a PR campaign, pitch letter, blog post or any writing and communication.

Hunter.io – email address finder – free
Use: Looking to connect with the media or pitch a website on submitting a guest blog post? This extension will help you find any publicly available emails that are listed on a website, even if you couldn’t see them or find them when visiting the site.

One Tab – A browser organizing tool that can save up to 95% memory and reduce tab clutter – free
Use: If you are like me the queen of opening multiple browsers, this extension helps organize them into a single page so that your browser is less cluttered, it reduces bandwidth usage, and lets you save the tab. Ideal if you are doing a search – save the search in one tab for future reference.

Awesome screenshot- a screen capture & image annotation tool – free
Use: Show and tell with pictures. It is true that a picture is worth a thousand words. Good screen capture with notes can help move a project forward with less back and forth. The image of browser extensions in this post is a great example of how you can use screenshot & annotation.

Loom – is easy to use and free video screen recorder for Mac, Windows, and Chromebooks. Record your camera and screen with audio directly from your Chrome browser and share it easily – free
Use: Show and tell with video. Want to share your thoughts, do a quick demo or tutorial, review of a document, graphic, website…. This easy tool lets you film your desktop with the option to appear on camera as well.

Have a favorite Chrome extension? Please share it below in the comments!

Boost Productivity Chrome Extension Entrepreneur PR PR Campaign

2020 PR and Authority Marketing Predictions

Hear from experts: David Meerman Scott, Michelle Garrett, Lisa Fahoury….

I invited a few experts to share their 2020 PR and Authority Marketing Predictions
on my Flash Briefing – The PR Authority Minute

Our first prediction comes from:

David Meerman Scott is a Business Growth Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 11 books including “Fanocracy” and “The New Rules of Marketing & PR.”

[click_to_tweet tweet=”The decade of the 2020s and the year 2020 is about true human connection – David Meerman Scott @DMScott #2020PRPredictions http://bit.ly/2020PRPredictions ” quote=”The decade of the 2020s and the year 2020 is about true human connection – David Meerman Scott “]

Listen to David’s entire prediction:

Michelle Garrett is a PR consultant and writer whose work regularly appears in PR Daily, Muck Rack, Meltwater and more.

[click_to_tweet tweet=”As trust declines, organizations will need to focus on building and maintaining their reputations – Michelle Garrett @PRisUS #2020PRPredictions #PR #Predictions http://bit.ly/2020PRPredictions” quote=”As trust declines, organizations will need to focus on building and maintaining their reputations – Michelle Garrett”]

Listen to Michelle’s entire prediction:

Lisa Fahoury is a long-time copywriter and chief creative officer at NJ-based content marketing firm Fahoury Ink. [click_to_tweet tweet=”2020 is going to be the tipping point for content overload – Lisa Fahoury @FahouryInk #2020PRPredictions #PR #Predictions #Content http://bit.ly/2020PRPredictions” quote=”2020 is going to be the tipping point for content overload – Lisa Fahoury “]

Listen to Lisa’s entire prediction:

Check back for more expert predictions – soon!

What are your 2020 PR Predictions? Share them in the comments below

2020 PR Predictions Authority Marketing David Meerman Scott Flash Briefings PR Authority Minute PR Predictions