Public Relations Archives | Page 5 of 5

New Publicity Tool Helps Convert More Website Visitors to Customers

Authority Bar, a new publicity tool makes it easy for anyone to put their media mentions front and center on their website, without any technical knowledge. By adding an attention grabbing strip to the top of any web page, Authority Bar captures visitors attention within those critical first few seconds after they land on a website. Featuring the recognizable media logos where one has gotten mentions, it adds instant credibility and trust.

Today consumers are more mistrusting of advertisers and companies than ever before. They seek third party credibility before they do business with a company. Think about this, when was the last time someone made a purchase without checking online reviews first? Consumers do trust the media, viewing them like a recommendation or online review. In fact, according to the 2013 Nielsen Trust in Advertising Report, earned media such as editorial content in newspapers places just behind recommendations from friends and family, and online reviews.

Its been said that people want to do business with those they know, like and trust, and Authority Bar helps create that instantly by transferring the authority of the media companies whose logos are displayed in the bar. It can also be used to display company logos, which also lend instant credibility. Any potential customer who sees that one has credible and recognizable clients, will feel confident working with – reasoning if a company’s work is good enough for Nike, it’s good enough for their company.

“Too often companies get great media coverage, and they don’t highlight it, losing out on opportunities to leverage the very publicity they probably worked hard to get. I created Authority Bar to make it easy for anyone to showcase their media coverage and have it keep working for them,” stated digital PR and content strategist Jane Tabachnick.

Authority Bar is a word press notification bar plug-in. It’s unique in that it allows people to upload images or logos to the bar, as well as resize or crop them from within the WordPress dashboard. It’s fully customizable to match ones website branding and style; it’s also responsive so it will display well on web browsers and mobile devices. It comes in 3 licenses – personal, multi site and developer license, with prices starting at $37. For more information visit https://www.janetabachnick.compr-store/

Publicity, The Lottery and Your 90% Advantage

When it comes to publicity, there are a few takeaways from the lottery that are worth considering. Getting publicity can feel like winning the lottery as it often comes with a lot of the positive attention and benefits. It can also create a cash windfall it that can help to attract more clients who now see you as a top expert who they are willing to pay top dollar to work with you.

The takeaway I want to bring to your attention is, a concept that has been used to promote the New York state lottery for years. Their campaign slogan: You have to be in it to win it.

It’s an apropos statement that applies to Public Relations. 90% of entrepreneurs and small businesses don’t do any PR, missing out on incredible free opportunities for visibility, increased traffic and recognition, as well as the value of transferred authority that media mentions convey.

Simply by adding PR to your promotional initiatives, you can jump into the top 10% of businesses, many of whom may be your direct competitors. Advantage Yours.
I recently wrote a guest blog post entitled: Why PR Should Be Part of Your Content Strategy

There are 2 great reasons PR should be part of your content strategy.
“We are living in a world now where visibility creates opportunities and reputation builds trust,” according to Dan Schwabel, author of Promote Yourself and a Forbes magazine contributor.

Your content can achieve both for you – create visibility and trust – in one easy step with public relations. Consider this: you are already creating content. Why not designate some of your pieces for public relations. You’ll need a few strategic pieces written for and pitched to targeted media where your audience already flocks.

When it comes to PR, don’t depend on Luck
Unlike the lottery, where luck and odds are your silent partners, PR shouldn’t depend on luck.

By definition, PR is the professional maintenance of a favorable public image by an organization or a famous person. Its also, the technique or process of attracting attention to people, products, etc.

A competitor’s media coverage that you may think was a stroke of luck for them, was most likely the result of a savvy strategy, PR plan and consistent implementation on their part.

I believe that Publicity happens when preparation meets opportunity. By becoming PR savvy and actively creating and implementing a PR strategy – you prepare, create and attract media opportunities on a regular basis.

With the definition of media and the number and type of outlets continually expanding [think Instagram, tablet magazines… ] there are increasing opportunities for media coverage and mentions. Journalists, bloggers, publishers all need steady stream of fresh content and expert sources – in other words they need you and your stories.

Your advantage gets even better if you utilize optimization. Create your pitches and press release on topics of interest to your target audience, utilizing language or keywords that they themselves would use. It helps create an emotional connection with your audience, resonating deeply and helping them connect with you better. It can also help you potentially rank higher in the search engines for your targeted keywords.

Ready for a PR win? Time to get in the game.

Want my help with your PR efforts? – check out my program Magnify Your Message

Content Marketing Famous PR Quotes PR PR Strategy public relations Publicity

Top 30 PR Quotes

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad
Richard Branson

Public-relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms
Alan Harrington

Don’t believe your own publicity. You can’t; you’ll start thinking that you’re better than you are
Leif Garrett

Some are born great, some achieve greatness, and some hire public relations officers
Daniel Boorstin

If you don’t tell your story, someone else will
Unknown

You will get all you want in life, if you help enough other people get what they want

Zig Zeigler

To get something from nothing, you need the validity that only third-party endorsements can bring Al & Laura Ries

Journalism is the ability to meet the challenge of filling space
Rebecca West

It is always a risk to speak to the press: They are likely to report what you say
Hubert H. Humphrey

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free
David Meerman Scott

PR is extremely important, and being able to use it in the right way means everything. You have to market your success
Lee Haney

I’m all in favour of keeping dangerous weapons out of the hands of fools. Let’s start with typewriters
Frank Lloyd Wright

At the end, you’re different or you’re cheaper
Guy Kawasaki

You miss 100 percent of the shots you never take
Wayne Gretzky

If you can’t explain it simply, you don’t understand it well enough
Albert Einstein

Copy, not from your industry, from others. You have to go where there is no competition
Seth Godin

Think like a publisher, not a marketer
– David Meerman Scott

The most guileful amongst the reporters are those who appear friendly and smile and seem to be supportive.
They are the ones who will seek to gut you on every occasion
Ed Koch

If I had my last marketing dollar to spend, I would spend it on PR
Bill Gates

The questions don’t do the damage. Only the answers do
Sam Donaldson

Skate to where the puck is going to be, not to where its been
Wayne Gretzky

Have a favorite Publicity Quote? Let us know

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Why PR Should Be Part of Your Content Strategy

This article first appeared as a guest post on Andigo New Media’s blog

There are 2 great reasons PR should be part of your content strategy.

“We are living in a world now where visibility creates opportunities and reputation builds trust,” according to Dan Schwabel, author of Promote Yourself and a Forbes magazine contributor.

To read the rest of this post visit Andigo New Media’s blog