Staring down the blank page with the thought of having to start writing your book is enough to keep most people from simply getting started. Even published, successful writers will speak about the challenge of writing. Continuing on from part 1 of how to become an author when you hate to write, I wanted to speak more about our favorite way of creating books; via an interview.
How to Become an Author When You Hate to Write – Speak Your Book!
The fact is that many people are more comfortable speaking than they are writing. So speaking about their business is easier and less intimidating. It’s something they have probably done hundreds of times, compared to writing about their business.
[clickToTweet tweet=”“You can fix anything but a blank page.” – Nora Roberts. How to ‘write’ a book easily” quote=”“You can fix anything but a blank page.” – Nora Roberts”]
The key to creating a good book from an interview, like any other book, is to have a strategy and a plan.With an interview book you also need to design your questions. The easiest way to think about what would make for a good question, is to start with the end in mind. What story are you trying to tell? And then ask a question, whose answer will help tell that story.
You may have heard me speak about using interviews to create books, and all types of content. The simplicity of speaking into a tape recorder, dictation software, or your phone and recording the conversation doesn’t require a learning curve. You can then have the audio transcribed into text. Now you have the raw content for your book. Easy peasy!
We have the content edited to remove ‘ums’ and ‘ahs’. In the editing and review process, you can also add any content that may have left out in the initial interview. Next we create an intro and a summary for the book; this can be outsourced so as to really keep the process 100% writing free on your part. Now your content is ready to be published.
Our authors tell us that they enjoy the process. In addition to being more comfortable than writing, speaking is an activity most people really enjoy – especially if it involves talking about themselves.
I sometimes interview myself to create content or chapters for my own books. If the thought of doing that sounds downright silly, you are not alone. You can enlist the help of someone else to fill the role of interviewer for your book. Due to the ease of recording over a phone or conference line, your interviewer doesn’t have to live near you, they can be anywhere in the world.
As an example, the One Problem One Solution [OPOS] book is a great strategy for an interview style nonfiction book. The OPOS is a book that focuses on your clients’ biggest problem, and how you provide the solution. I don’t mean in marketing speak or a salesy way, but by designing your interview questions to tell your reader about your solution in a story format. Think of it like turning your business’s frequently asked questions [F.A.Q] into an interview and conversation with examples and case studies.
[clickToTweet tweet=”Key to creating a book from an interview is to have a strategy and a plan. #author ” quote=”The key to creating a good book from an interview, like any other book, is to have a strategy and a plan.”]
You could certainly take the interview format and have an editor turn it into straight text, if you prefer.
If being a published author is still on your bucket list, or you are ready to be an author again and create your next book, but you hate to write, consider using the interview process to get your content created. Speaking your book leaves you much more free to do it, rather than over-thinking your book the way that many of us do when are staring at a blank page. You will probably have fun and enjoy the process. And, you’ll get your book done much more quickly. Not only is that a feeling of accomplishment, you can also check it off your to do list!
To find out about working with us to create your book go here
It would seem to be an oxymoron that you can become an author if you hate to write, however it is in fact possible. You can do so in the 4 ways I outline below without requiring a ghostwriter to create your content.
Maybe a book is on your bucket list, and is one of the things that just seems to be getting put off and off… Maybe the thought of writing a book is overwhelming… and maybe you aren’t even sure how to get started.
Remember, the journey of a thousand miles begins with one step, but your path to being an author doesn’t have to start with a blank page!
[clickToTweet tweet=”The road to publishing a book doesn’t have to start with a blank page” quote=”The road to publishing a book doesn’t have to start with a blank page”]
This simple idea about book creation may put your mind at ease, and make it easier to get into action and get your book started, and completed before the end of the year. There are ways to ‘write’ a book that you may not have considered, and may be less overwhelming or intimidating than starting with a blank page to write your business book.
Here are the top four types of books that will allow you to become an author even if you hate to write
1. Compilation of blog posts or articles can be bundled together to create a book. By turning your content into a book, and publishing it on Amazon and Barnes and Noble and other online retailers, you are able to extend your reach and get in front of new audiences.
2. Radio or podcast interviews can create great content for your book. The audio file can be transcribed into text to form the basis for your book. Once published, the radio/podcast hosts will be helpful in promoting the book as they are mentioned i
n it.
3.Speeches or presentations you have given can be turned into books. A speech is often developed on paper first, so already have your text draft you can use to create your book. If you have a recording of your presentation you can also have it transcribed and turned into text.
This J.K. Rowling Book is the transcript of a speech she gave at Harvard University in 2008. It is 81 pages long.
4. Curate other people’s content around a theme. The content can be articles or blog posts that other people have written. It’s easier to go with content that’s already written, than to invite people to write new content and then hope that they comply with your deadlines. This book is not only easy to put together, but has a built in marketing team as the contributors will gladly promote a book they are featured in.
Once you have collected your content, you will need to have it edited for typos and grammatical errors. You can leave an interview in its Q and A style. You just need to add an introduction and a summary to the content and you now have a book!
For eBooks, you don’t need to be too concerned about the length. Amazon has categories for shorter books, as does Barnes and Noble and Kobo. For print books, there are length requirements but they are a lot shorter than you would think at 24 pages [that is 24 individual sides or 12 leafs]
With our short attention spans today, a concise book that is easy to read, and on point with no fluff is often more appealing than a big fat book. It can also help you become a published author more easily, so you can begin to reap the benefits this year, next year and beyond!
The beauty of getting your book done this year is that you will end this year on a high note, and be poised to start 2017 off with a
bang, as you’ll be a published author and be able to leverage that status and receive all the credibility and benefits that are possible along with it.
How Thinking Big Can Be Bad For Building Authority
Think big. Create a big hairy audacious goal BHAG. You have all been encouraged to do that. The truth is that thinking big can hurt you in the short term when it comes to everything from building authority, seeking publicity to book reviews and more.
It’s great to create that big hairy audacious goal and to think big, however if it’s not put in perspective it can actually hurt you when it comes to achieving some of your goals, especially when those goals involve third parties such as building authority, getting media coverage, being a radio show guest or getting book reviews.
Prospects sometimes come to me stating their desire to be featured in Entrepreneur magazine, The New York Times or in the ultimate outlet – Oprah magazine. Those are great goals, however, sometimes you have to start out in the minor league, before the majors take notice of you.
Let’s take a page from Oprah’s path to success
Oprah didn’t start out as a nationally recognized, incredibly popular talk show host. She started out part time at a local black radio station in Tennessee. From there she went to another local station as both the youngest news anchor and the first black female news anchor at Nashville’s WLAC-TV. It wasn’t until 2 jobs later that she was discovered by a Chicago station that invited her to come work on a talk show, which soon lead to what we all know as The Oprah Winfrey show.
We might never have heard of Oprah if she only had her sights set on getting hired directly on a major network show, and wouldn’t consider anything less. Instead she began part time, at a local station and kept stepping up into bigger and more visible roles.
It’s important to not to overlook local or smaller opportunities because they often lead to other opportunities. You may be missing out if you’re overlooking opportunities, and holding out exclusively to land the big one first.
Starting smaller offers multiple benefits
By starting smaller or with lesser known media outlets, you get to do a few positive things:
Have an easier time getting opportunities – local media likes local stories, and there is often less competition seeking them
You can practice and polish your skills – better to flub in your small town paper than in The New York Times….
Larger media outlets, producers and book reviewers often scan local media or smaller blogs for story ideas.
The media mentions or reviews you receive are great content to fill your media room or press kit with
For the big win that you’re looking for, it just may not be the first publicity or place you get quoted.
Oprah got her break as an anchor on the news, because she was willing to work at a small local station.
So when it comes to getting publicity, being a guest on a podcast, getting your book reviewed and many other desirable situations, having some experience, even if it’s not from the top network or leading company counts.
Describing what journalists look for in a source, Dawn Reiss, freelance journalist /writer for various national outlets said,
“A lot of the major outlets will do a Google search on people to see where else they’ve been published.”
So being published, somewhere, counts. If you steadily and consistently build your authority and showcase it properly online, those big opportunities will come.
What opportunities are you overlooking because you think they are too small or insignificant?
If you have ever wondered how press releases promote your book, I have you covered. Our handy infographic highlights the benefits of using press releases and shows a timeline of press-worthy events that call for issuing a release.
Suggested occasions to use press releases to promote your book:
Pre-publications events include when you come up with your book idea, signing a publishing deal, and getting invited to co-author a book.
Publishing milestones such as a new book release by an established or famous author, the release of the book in print, kindle or audio versions, or a new book series.
Book promotional story angles include local author, book tours -both virtual and live, author interviews, book signing, free chapter give-away, bestseller status, awards, or reprinting of a book.
To get the most benefit from press releases to promote your book, start planning before you even finish writing your book. That way, you will be ready to start your publicity as soon as you have a newsworthy event, even if it’s pre-publication. To prepare, you can draft a basic press release that can serve as a template for all your press releases since key sections of the press release will remain the same. These sections include the ‘about us’ section, which is also known as the boilerplate, the book title, publisher and contact information.
The additional value of using releases is that they can and should be added to your online press room. That way, you let your site visitors know about your book news and milestones and start to build credibility with each additional item you add to the press room.
For more resources to help you use press releases to promote your book, download our Publicity Toolkit and Free Downloadable Media Plan Template. You can also contact us to find out about our press release writing and distribution services.
As I was watching the Bourne Identity the other night, I saw 6 ways to get readers lined up. I was seeing it for the umpteenth time and enjoying the commercial breaks for a change, because Matt Damon came on to talk about the soon-to-be-released movie Jason Bourne, and how the movies were made. He gave us some insights and behind-the-scenes looks into all Bourne movies, including the newest one.
It got me thinking about what a great job Hollywood does promoting movies and how there are lessons that can be applied to other products or services and particularly to selling books.
Here are 6 Ways to Get Readers Lined Up Before You Publish
Give a Sneak Preview
Create a preview and ‘coming soon’ content. Movies do this really well with trailers for upcoming features; we’re accustomed to seeing these before the main picture is shown in the theater. This starts to build interest and buzz for the upcoming movie. It let’s us know that it exists, and whets our appetite, so we start thinking about going to see it, before it even gets released.
This is something that many authors don’t take advantage of, and the results can be downright depressing. You work so hard to write your book, if you don’t offer some kind of preview, pre-announcement or information about your book to build buzz before it’s finished, you may publish and hear crickets. Not the way to go. You can take a page from Hollywood by giving away a sample chapter, making a video about your book, or talking about the writing process.
Create an Online Destination
A movie gets its own website and hashtag even before it’s released, so anyone interested in finding out more about it, can go to the site and find all the information in one place, making it easy for the interested audience to stay up to date, and plan to go see it.
Authors benefit from doing the same. Build an online home for the book; this can be a landing page, a free-standing website, or a page within your existing website where people can go to find out information about the book. You’ll want to include some information, preview content, when the book will be available for sale. You want to capture email addresses of the people who are interested in your book, so you can notify them of updates as well as when you actually publish. This is really key to making book sales right away on this book and future books.
Get in Front of Your Existing Audience
Hollywood knows where their existing audience is… in the movie houses! They show the coming attraction trailers in theaters, as they know they have an audience in those moviegoers – people who clearly like movies.
As a first time author, you won’t have the same type of existing audience of people you know read your books, but you do have friends, family, and anyone in your personal and business networks who most likely will be excited about your book, want to support you, and will buy a copy.
Find New Audiences
Hollywood gets in front of new audiences by taking out ads in publications, and they are now using social media more and more, including promoting a hashtag for a movie before it’s released.
You can do the same for your books. If you don’t know where your new audience lives, what you can do is find a lookalike audience. If you write erotic books then you could see where people are talking about Fifty Shades of Grey or some other book in that genre. You can assert yourself in the conversation – don’t just promote your books and spam the audience, but join the conversation and find out how to become part of that community. By doing so, when your book is published, you can then engage those people, introduce your book, and turn them into raving fans for your book as well.
Share Social Proof
Social proof is really a key factor in building credibility. People don’t care what a Hollywood studio says about its own movie, but they care what the critics and public say. Movie trailers, posters and ads will feature positive one line accolades from the media such as “The must see movie of the year- David Denby, The New Yorker”. Trailers created pre-release, are updated to include these quotes and any award nominations the movie receives after it’s released, to reinforce the positive buzz about a movie and entice you to see it.
The same is true for your book; just like moviegoers don’t care what the studio says about their own movie, they won’t care what you say about your book. So as an author what you can do for social proof is you can get pre-publication reviews for your book. Before you publish you can ask people to review it and give you a review or testimonial. You can get endorsements from influencers or well-known people in their field, or experts on the book’s topic. You can include these on your book landing page, in your book, or in your book’s promotional materials, as well as on social media to add credibility and positive buzz.
It’s very important to take advantage of social proof, as well as all the ways to build buzz for your book and to get people excited about it, and get them over to your book landing page, where they can optin to your list. Once you publish, you can get readers by directing all promotions right to your Amazon book page to make it easy for them to buy a copy.
A Promotional Tour
Before a movie release, the lead actors will make appearances on television talk shows to raise awareness and build buzz for the movies. A carefully selected clip is shown as a teaser for the audience. The release date and locations will be covered, acting as the audience’s call to action.
As an author, you can create a promotional tour before you publish, and without even leaving your home. There are many podcasts that will welcome you as a guest, before your book is published. Some blogs will also welcome you as a guest pre-publication. This is where your book landing page is key to capitalizing on the experience; when you create a call to action during your guest appearance, you’ll want to direct listeners or blog readers to your landing page, so they can sign up to be notified once you publish.
Do not make the mistake of waiting until your book is published before starting to put these initiatives in place. It’s very depressing to finish the hard work of writing a book and not see any results when you publish. Set yourself up for success by creating a book landing page that captures the email addresses of interested potential readers, so you can notify them as soon as the book is available for sale. You will get lots of sales that way.
You may not be thinking of turning your book into a series like the Bourne books that the movies are based on, but the studio has done something really smart by building a franchise or a series of movies; they’ve built a ready audience for the next one in the series!
You don’t have to write a series of books to benefit from a franchise. By building an email list you have a ready audience for when your next book comes out, even if it’s on an another topic.
As an author, one of your goals is to have your books read by as many people as possible. To achieve this, you need to get as much visibility as possible. An author media kit will be a key component in assuring you succeed; whether you use publicity, public speaking or both of these strategies to get in front of your potential readers.
The Professional Standard
A media kit, is also called a press kit, or in its short form, a one sheet. By any name, a media kit is the standard professional tool used by authors, speakers and experts to present themselves to the media and event planners. Whether you are traditionally published or self published, you will be expected to have a media kit. It is not unusual to have a few versions of your media kit, from a one sheet to a full featured, detailed, multi-page media kit.
What exactly is a Media Kit
A media kit is like a folder of information about you and your book, containing the who, what, where and when. It should include a brief author bio, book blurb or synopsis, review or media mentions and contact information. It should also contain your book cover image, as well as an author head shot. The longer version of your media kit can also include a sample chapter, multiple reviews and longer versions of the author biography.
Just the Cliff Notes Please
In our busy world where information overload abounds, you don’t have much time to grab someone’s attention. People no longer read, but scan documents looking at headlines, bullet points and images. Busy journalists get bombarded with pitches and don’t have the time to read long documents. A concise, elegant and well crafted media kit is like Cliff Notes version of you and your book, providing just the right information to intrigue the reader, as well as make it easy for them to find out more about you online, and contact you.
How do I use my media kit?
Host your media kit on your website. You want to make sure it’s easy to find; an ideal location for it is in your online media room where you host your news and media mentions. You can also post your media kit on your about page; that way, it will also be viewed by your prospective readers who will want to learn more about you and decide whether they want to buy your book. When you send a pitch to a journalist or a book reviewer, link to the online version of your media kit, as many of them don’t accept attachments. Offering a media kit to those you are pitching for publicity or speaking, demonstrates you are a true professional.
A Media Kit Is A Living Document
Media kits should be updated routinely so as to reflect the latest news, reviews and information about you and your book. When you get a great book review or you get media coverage, you can add that to your media kit to showcase it, and keep it up to date.
A media kit is a professional tool that makes it easy for someone else to talk about you, write about you, and invite you to speak at an event, easily and efficiently. In some cases, they may not even feel the need to speak with you, as your media kit has done its job speaking on your behalf 24/7.
A successful and satisfying career, like a well-lived life, can benefit from a bucket list. Interviews with highly successful individuals consistently reveal that they set targets and goals and then plan their actions to move them closer to achieving them.
Your business bucket list is the perfect way to set major milestone goals for your career or entrepreneurial journey. As I began thinking about this topic, I heard “You Can’t Take That Away From Me” start playing in my subterranean jukebox. While the song’s lyrics aren’t directly analogous to your business bucket list, the title is what brought it to mind for me, and one of the key reasons to create your own list.
Any of the items on my recommended business bucket list, once accomplished, will pay you big dividends for the rest of your life. These are the kind of achievements that set you apart, open doors and unmistakably position you as a top expert in your field or niche, and provide acceleration to your career.
They also increase your pay scale and revenue significantly.
By establishing your instant credibility, as well as providing 3rd party credibility, there is more trust in you and your expertise. It’s no longer ‘what you say about you’ that people are interested in. Think of it like trying to decide on which new restaurant, which new printer, or service provider to select; we now go and check out the online reviews and recommendations before making a decision. These bucket list items offer the equivalent of a 5 star review from a third party, providing a trust factor and predisposing others to you. They are more inclined to hiring you or buy from you, and they will be willing to pay higher fees for the privilege of working with you.
With all the noise and competition out there, it can be hard to stand out from the crowd. There are certain accomplishments that insure you are immediately noticed and respected. Whether you are seeking a job, to close a big deal, set yourself apart from the sea of competition get more visibility, get in front of your ideal audience more easily and close the deal, land your coveted job, get more speaking gigs… your bucket list achievements pre-sell others on you. They also inspire others to seek you out, rather than vice versa.
5 Bucket List Goals To Skyrocket Your Business:
Top Industry Award
Whether it’s a Pulitzer Prize for literature, a Stevie Award, MacArthur Genius Grant, Making the Inc 500 list, or a more regional industry prize, being honored with one of these types of awards is priceless. In addition to the honor, it is recognition for your excellence and hard work often determined by an esteemed panel of judges and by your peers.
While the voting and selection may be out of your control, you can still proactively position yourself for awards. It goes without saying you need to do your best work. Build a list of the top awards in your industry along with the deadlines to apply; that way when you feel you have achieved sufficient professional accomplishment, you and your team will have the information on hand to begin the application process. Some awards are based on third party nominations, not applications. In this case consider asking a trusted colleague or client if they would consider nominating you.
Being honored offers third party credibility and recognition, along with incredible visibility – the organization giving out the awards typically initiates a publicity campaign that features you!
Media Darling
Getting featured in the media gives you increased visibility and lends credibility and authority; these days it also adds an additional trust factor. In what has been called the Trust or Reputation economy, media coverage, whether you are mentioned, quoted or featured provides third party credibility and the perception that the media is endorsing you.
Whether it’s the NY Times, the Today Show or the Huffington Post, or a smaller regional media outlet, once featured, you are a lifetime media winner!
You can and should leverage the publicity you receive by showcasing it in both text and graphics. We are becoming more and more visually oriented and the media logos on your site or marketing materials grab immediate attention and act as a trust trigger, instantly associating you with the credibility and exalted status that is attributed to the recognized media outlet.
Bestselling Author
Many people want to write a book, yet they never manage to get around to it. Writing a book is a big accomplishment [only 8% of aspiring writers succeed] and will serve you well throughout your business life.
There is even greater respect and recognition that comes with being a bestselling author. Whether you are a business owner, a speaker, or a full-time author, being able to call yourself a bestseller dramatically increases your credibility and positions you at the very top of your field. It often leads to additional opportunities such as speaking invitations, guest professorships and consulting projects.
It is better to look ahead and prepare than to look back and regret – Jackie Joyner-Kersee
Keynote Talk
Being invited to speak at an event is always an honor. It can be an accomplishment, especially when you are selected to deliver the keynote at an event whose audience are your professional peers. The fact that you were the one selected to speak is one of the ultimate forms of professional recognition.
The pinnacle in recognition for a keynote talk is one that gets posted online and goes viral. It could be a Ted Talk, which on its own carries great cache, a university graduation speech or another top event. The beauty of your talk going viral, in addition to the obvious one of increased visibility, is that this usually indicates that your talk has resonated with people on a deep level, one that typically transcends industries or country. This extends your recognition and opens up new opportunities across disciplines, around the globe.
I hated every minute of training, but I said, ‘Don’t quit. Suffer now and live the rest of your life as a champ’ – Muhammad Ali
Personal Physical Challenge
‘All work and no play makes Jack a dull boy’, states the nursery rhyme. While we’ve been conditioned to keep a separation of church and state when it comes to business and personal matters, there are a few accomplishments that shouldcrossover and be highlighted. One of them is completing an arduous physical challenge, as it is a noteworthy achievement, and as such should be showcased.
Businesses and entrepreneurs recognize the mind body connection. There is great respect for someone who undertakes the kind of herculean training and endurance test that running a marathon, completing a triathlon, climbing Mt. Everest and hiking the entire Appalachian Trail encompasses.
A successful and major physical challenge demonstrates to your business prospect or prospective employer that you plan your training, set goals, and then meet them despite how tough the going gets. It shows that you have the mental toughness and discipline to achieve what most of us mortals will only dream of, yet never even undertake. It inspires confidence that you will bring this excellence and determination to whatever you do whether it’s personal or in business.
There are no traffic jams along the extra mile- Roger Staubach
Whether you are a solo-preneur, a coach, a business owner or an employee, a business bucket list will help you achieve your goals faster and propel your career forward at lightening speed and with more ease.
These bucket list goals are ones that will pre-sell you to strangers and create a favorable instant impression when used on your resume, as part of your professional bio, when you are introduced as a guest speaker, on your website, in your press kit, in the bio section of client proposals …
Ready to check items off your own bucket list?
I am available to help you strategize your own business bucket list. Ask me about our accelerated Media Darling and Bestselling Author programs.
My own business bucket list is still evolving. So far…
Top Industry Award [FastCompany – Top 100 People Online, NYWA – Galaxy Award]
Media Darling: Featured in national media [there is always room for more]
Bestselling Author: my recent book “Business Leadership Blueprints”
Writing a book is a lot like having a baby. You need to prepare for the big event; a process often described as painful, yet one that yields beautiful results.
Pre-planning for your book’s publication is something you should start months before your publication date to ensure your book gets the notice that it deserves. Let’s help readers discover your book by promoting it everywhere online.