The Self Publishing Blueprint – Key to Bestselling Books

The selfpublishing blueprint with Jane Tabachnick

 

The selfpublishing blueprint with Jane Tabachnick

Why Write a Book?

Writing a book can be a game-changer. It instantly elevates your status as an expert and enhances your authority in your field. Your book grants you greater visibility and credibility, as a quick Google search of your name will likely yield your book listing on Amazon. People’s perception of you will soar. A book is not just about personal achievement; it’s a powerful tool to impact and inspire.

Navigating the Publishing Journey: Goal, Successful Self-published Author

While self-publishing is accessible to all, ensuring your book reflects the quality of your work is a crucial consideration. For visionaries and change-makers like you, whether you’re an entrepreneur, coach, consultant, healer, CEO, or professional, you like the speed of self-publishing. Still, you are concerned with making sure your book doesn’t look amateurish. You’ve worked too hard to build your brand and reputation. Whether you plan to go it alone or work with an in-demand writer’s coach, you want a memorable outcome. 

Writing a book can seem overwhelming and even daunting, especially if you are staring at a blank page and trying to figure out where to begin navigating the self-publishing waters. 

“If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.” – Tony Robbins.

This post outlines our method for success for self-published nonfiction authors. It covers our proven process for creating bestsellers based on a tool used by books that have seen traditional success on the New York Times and Wall Street Journal lists. Whatever your definition of success is, a blueprint will help you have a better, less stressful author experience.

Introducing the Self Publishing Blueprint

In this post, we’re diving into the essentials of crafting a successful nonfiction book. It starts with a fundamental step of self-publishing-  time spent brainstorming your book idea and thoroughly fleshing out and planning it out. We’ve identified the critical points of clarification you’ll want to identify before starting to write your book. We call this The Book Blueprint. We modeled it on the book proposal, a tool used to garner traditional publishing deals. 

Understanding the Publishing Blueprint

Before we get started, let’s define what a publishing blueprint is. It is a roadmap that outlines the full details of your book. It includes the [ideal reader] who, what, where, when, and how of the book you plan to write. This blueprint is your secret weapon, providing clarity and ensuring your book effectively conveys your message and methodology. 

The reason is simple: it compels authors to plan every aspect of their book meticulously. This process has several benefits, some less obvious but equally vital.

Your book blueprint is created as a tool just to help you refine your book idea and to help you write a well-thought-out book. If you are working with a ghostwriter, it is a valuable tool when placed in the hands of writers, helping them understand your ideas and intent. We have found it to be one of the best ways to predict future author success.

Your self-publishing blueprint will be the most important step in your author journey. 

A Self Publishing Blueprint Forms Your Writing Roadmap

The gift of clarity around your book is that it helps create a smoother self-publishing journey, starting with your writing. Now that you have fleshed out the big ideas, your next big concern is your outline. As part of the process, you will create a detailed table of contents [capitalized?]. This forms your writing roadmap and makes your book easier to write now that you have identified your themes, topics, and goals from the very beginning. In fact, you have created a complete guide to your book. 

As a publishing coach, one of the biggest challenges I see authors make is when they haven’t created a book blueprint. They often struggle to decide what content to include in their book—sometimes going off-topic or too broad, weakening their book’s strength. 

Creating a book blueprint by planning your book upfront gives you the necessary guide to what content belongs in it. 

With your table of contents in hand, your first step can be to block out your writing time. Now that you have completed the first mile of the journey, you can predict your delivery times for your first draft and are on your way to becoming a bestselling author. 

In the next post, I’ll share a comprehensive guide to the self-publishing blueprint. 

 

Related Content:

The Self-Publishing Blueprint Podcast

10 Ways to Use Interviews in Your Marketing

10 Ways to Use Interviews in Your MarketingOne of the strategies in your marketing toolkit today should be the interview process. The interview, or a simple question and answer session, can be very effective in facilitating the creation of a variety of valuable customer facing content such as blog posts or profile articles, to content that is strictly for internal company use.

The beauty of the interview process is that you can simply hold a conversation that you record and have transcribed into text. Speech to text software is now built into computers and smart phones, or you can use a transcription service. You now have both text and audio versions of your content. Both versions can be re purposed into additional formats including video and Power Points. You can get additional mileage by extracting short quotes or sound bites to use as social posts and tweets.

What works so well about this format is that most people are comfortable speaking about their business, product or service, than they are writing about it. Most people also prefer being directed and prompted. A blank white page with free range, can be very daunting.

Ask a client to write a testimonial for your business. They’ll wonder what to write about and put it off. Sending them 3 questions to answer about your business is a much easier and more comfortable way for them to respond, taking the guesswork out of it for them.

The beauty of the interview process is that it is a strategically designed set of questions that can help you elicit the story that you would like to tell. Whether you are interviewing a customer a strategic partner or one of your staff, by strategically designing the questions you get to shape the outcome, and can reap the benefits of 3rd party credibility – someone else telling your story and singing your praises.


Download our handy Interview Resource List

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Here are my Top 10 Interview Types:

1. Customer Input
Many companies do not take advantage of this simple and obvious activity. Your client will be more than happy to tell you what their biggest challenges are and what they would like help with; then when you offer that solution they’re sure to buy.

2. Testimonials
Clients are usually happy to give you a testimonial however many businesses don’t even ask. Create an easy format with questions that prompt the client’s response, and your clients will thank you. They are often uncomfortable not knowing what to write, so when you remove the guesswork it is easy for them to just get it done.

3. Case studies
This is an underutilized form of content for your business. Case studies are so valuable because they show prospects how you solved another company’s problem, which gives prospects the ability to see themselves in your existing client, and basically try your solution on for size. It is also a form of third-party credibility, which carries more weight than a description of that very same service does in your company brochure or website.

4. Product Research
Interview customers to find out what they like about your products, as well as features they would like to see added. Everyone loves to be consulted and offer his or her opinion. Your customers probably use your products more than your own staff does and have probably already thought of things that could be improved or features that will make your product better. Make this an ongoing each aspect of your marketing and product development and research

6. Industry Insight
Interview a partner or vendor about different aspects of your industry. This can create a thought leadership piece and help inform your customers and your prospects about your industry trends, inner workings and the state of affairs.

7. Interview a Recognized Expert or Thought leader
By interviewing a thought leader, you are giving people access to someone they know and respect, as well as getting the benefit of greater exposure due to your expert’s popularity. This also positions you as a top expert and a peer of the thought leader.

8. Interview Staff

A staff interview can create content that introduces your staff and the role that they play in your business. This personalizes your business, provides insight into who a customer or vendor will be working with, and helps deepen engagement with your brand. This helps create greater consumer confidence, as people buy when they feel they ‘know, like and trust’ the company.

9. Interview Yourself
The interview format works very well to generate content more quickly, so why not use it yourself, wearing both the interviewer and subject hats. If you decide to keep your finished piece in an interview format, no one needs to know who the interviewer was, however you can also turn the interview content into a general article.

10. Interview to create a book
This one is possibly my favorite. Use an interview format to create a book. Many professionals, entrepreneurs and the public in general are interested in writing a book, yet it’s a daunting project that often gets put off repeatedly for that very reason. Using a strategically designed set of questions, it’s easy to create the content for your book through an interview. Your book can be published keeping the interview format, as I do with the books that I publish for my clients, or you can turn your answers into prose. Either way, it helps you get your book written much more quickly and efficiently so you can reap the benefits of being a published author.

The interview format is incredibly versatile and can be included in your marketing and content toolkit to help you create the variety of content that are required in today’s marketplace. Using interviews in your marketing can help grow all aspects of your business.  The value of the interview format can be clarity. Simple questions, answered directly. I recently interviewed a colleague who runs a unique marketing service, for a profile in an online magazine. After reading the published interview, one of her prospects commented,

“Now I really understand what you do and the value of your service.”

That is the power of asking the right questions. Ready to put interviews to work for your business?

Note- this article was written using an interview format [I interviewed myself using a speech to text software] then edited the text for the final article.


Download our handy Interview Resource List

 

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